Bright & Shiny


Bright & Shiny worked with the State Educational Technology Directors Association (SETDA)and Blue Marble Creative to create an easy-to-use (and understand) interactive site based on SETDA's complex dataset.


Bright & Shiny worked with SETDA to transform their large, complex dataset into a simple user interface, allowing users to browse, compare, and visualize their data.

Based on responses from over 50 states and territories regarding their educational technology requirements and offerings, the dataset required substantial information architecture work to come up with an appropriate interface for filtering and comparing the dataset.

The site launched on time to great acclaim in the educational technology community, and Bright & Shiny continues to work with SETDA to maintain and extend the site.