The Sustainable Apparel Coalition is a non-profit consortium of apparel manufacturers committed to a creating sustainable supply and manufacturing and use chain. SAC includes industry leaders such as Nike, Levi Strauss, large and small manufacturers from all over the world, as well as academics and non-profits working on sustainability issues in the apparel industry.
SAC reached out to Bright & Shiny to refresh the existing brand language and completely redesign and rebuild the SAC website. Bright & Shiny worked closely with SAC to make sure that the brand captured the essence of the Sustainable Apparel Coalition, incorporating an infinity symbol with a needle and thread pattern.
Once the logo and brand language was agreed upon by all the stakeholders, Bright & Shiny embarked on a complete redesign of the SAC website. The SAC site captured the forward looking aspect of the coalition's members, using bright, bold colors and design to drive visual appeal as well as boost membership. The site was built using industry standard CMS tools to ensure that SAC staff had an easy way to update content internally.
The SAC site launched to universal acclaim across the industry and receives compliments regularly. Bright & Shiny is proud to be a part of the effort to move the apparel industry towards a sustainable future.